Ch.14- Retailing

Apple is one of the world's most successful retailers. Few days ago, I went to Apple Store at The Oculus in The World Trade Center. The reason of my visit was to repair my headphone. I have apple care so that they gave me a new one. I didn't have to wait long. Their customer service was fast. I always like their customer service as they are very nice and kind. The environment of the store is very disciplined and nice. There are many customers and they have enough employees' to help people and keep it decent and not chaotic.

Ch.6- Consumer Decision Making

It's important that businesses know how consumers behave and make decisions in order to serve them better and be on top in the market. Apple Inc. is an innovative company that manufactures the products with promoting styles, durability, effective features, and easy to handle. When Apple comes out with new products and introduces it to the world, the consumers all over the world are in awe. Apple advertise their product by commercials, billboards, magazines, social media like Facebook, Twitter, YouTube and many more. Through these advertising consumers make the decision to purchase the new product from Apple Inc. Many of Apple's products are brought by both research of the product and by instinct of the consumer. If they want it, they will have it.

Ch.5- Developing a Global Vision

Global Vision- recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets.
Global Marketing- marketing that targets markets throughout the world. As like, Walmart is beneficial and convenient for it's customers. Nearly 260 million customers shopping at a Walmart each week, it’s clear that the ability to get the right items at the right price is a benefit to many of us. 

Ch.4- The Marketing Environment

The Marketing Environment is a term and refers to factors and forces which affect the company's ability to develop and maintain successful relationships with their targeted customer group.
As like Apple Inc. has a target market that is unique and different from other electronic companies. Apple company designs and focuses on the desires and needs that all population attracted to regardless to their ages. Mostly Apple company targets: Teenagers, College and Universities students, Business people, Adults, and Kids.

Ch.18- Social Media and Marketing

                                                      

Social media is a tool or service that uses the internet to facilitate conversations. Apple is known for eschewing popular social media platforms such as Facebook and Twitter. Successful company Apple don't have official Facebook page. They have some unofficial pages and twitter. But consumers still search to get information from those Pages and YouTube. Tech giant Apple quietly opened the Apple Support Twitter account. Apple users get their any kind of help from this account. Apple's social media strategy is to create great products, and let people get on with talking to each other about them.

Ch.2- SWOT Analysis for the iPhone

Strengths	Weakness
Entire iPhone ecosystem Amazing software and OS Best designed phone in the market Excellent branding and marketing Lots of apps and feature	High Price Comes without Expandable memory Battery is Fixed Expensive accessories Comes only in one form factor
Opportunities	Threats
Market potential of smart phones Continued technological advancement More innovation, features and models	Mobile manufacturers using Android OS Lack of choice for consumers Threat from cheaper substitutes Android-Samsung

Ch.1- The mission statement for Apple and the history of the iPhone

Apple's current mission statement is: "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with it's revolutionary iPhone,App Store&iPad." 

Apple is the company and iPhone is the product. Steve Jobs announced the iPhone in January 9, 2007 and released June 29, 2007. iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone. 

 Let's take a moment to reflect on what it's released since the very first iPhone back in 2007.

iPhone (2007), iPhone 3G (2008), iPhone 3GS (2009), iPhone 4 (2010), iPhone 4S (2011), iPhone 5 (2012), iPhone 5S (2013), iPhone 6 (2014), iPhone 6 Plus (2014), iPhone 6S (2015), iPhone SE (2016), iPhone 7 (2016), iPhone 7S (2017).