Ch.6- Consumer Decision Making

It's important that businesses know how consumers behave and make decisions in order to serve them better and be on top in the market. Apple Inc. is an innovative company that manufactures the products with promoting styles, durability, effective features, and easy to handle. When Apple comes out with new products and introduces it to the world, the consumers all over the world are in awe. Apple advertise their product by commercials, billboards, magazines, social media like Facebook, Twitter, YouTube and many more. Through these advertising consumers make the decision to purchase the new product from Apple Inc. Many of Apple's products are brought by both research of the product and by instinct of the consumer. If they want it, they will have it.