Monday, March 6, 2017

Ch.5- Developing a Global Vision



Global Vision- recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets.
Global Marketing- marketing that targets markets throughout the world. As like, Walmart is beneficial and convenient for it's customers. Nearly 260 million customers shopping at a Walmart each week, it’s clear that the ability to get the right items at the right price is a benefit to many of us. 

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