Ch.2- SWOT Analysis for the iPhone

Strengths	Weakness
Entire iPhone ecosystem Amazing software and OS Best designed phone in the market Excellent branding and marketing Lots of apps and feature	High Price Comes without Expandable memory Battery is Fixed Expensive accessories Comes only in one form factor
Opportunities	Threats
Market potential of smart phones Continued technological advancement More innovation, features and models	Mobile manufacturers using Android OS Lack of choice for consumers Threat from cheaper substitutes Android-Samsung