Tuesday, February 28, 2017

Ch.4- The Marketing Environment




The Marketing Environment is a term and refers to factors and forces which affect the company's ability to develop and maintain successful relationships with their targeted customer group.
As like Apple Inc. has a target market that is unique and different from other electronic companies. Apple company designs and focuses on the desires and needs that all population attracted to regardless to their ages. Mostly Apple company targets: Teenagers, College and Universities students, Business people, Adults, and Kids.

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