Monday, March 27, 2017

Ch.16- Advertising, Public Relations and Sales Promotion




Advertisement is important for every single company. Apple Inc. has become very famous for it's advertisements since 1980s. Apple advertising help the Apple brand create better public relations and attract more customers. Apple tends to sale the product to everyone including all ages and races. When it comes to sales promotion, apple knows best. Apple uses short-term techniques to persuade their target market and customers to buy their products.

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