Class Participation

I believe I deserve 90% because, I have always come on time. I was never absent. Once I absent because of my sickness. I discuss with professor in every class.

Ch.16- Advertising, Public Relations and Sales Promotion

Advertisement is important for every single company. Apple Inc. has become very famous for it's advertisements since 1980s. Apple advertising help the Apple brand create better public relations and attract more customers. Apple tends to sale the product to everyone including all ages and races. When it comes to sales promotion, apple knows best. Apple uses short-term techniques to persuade their target market and customers to buy their products.

Ch.14- Retailing

Apple is one of the world's most successful retailers. Few days ago, I went to Apple Store at The Oculus in The World Trade Center. The reason of my visit was to repair my headphone. I have apple care so that they gave me a new one. I didn't have to wait long. Their customer service was fast. I always like their customer service as they are very nice and kind. The environment of the store is very disciplined and nice. There are many customers and they have enough employees' to help people and keep it decent and not chaotic.

Ch.6- Consumer Decision Making

It's important that businesses know how consumers behave and make decisions in order to serve them better and be on top in the market. Apple Inc. is an innovative company that manufactures the products with promoting styles, durability, effective features, and easy to handle. When Apple comes out with new products and introduces it to the world, the consumers all over the world are in awe. Apple advertise their product by commercials, billboards, magazines, social media like Facebook, Twitter, YouTube and many more. Through these advertising consumers make the decision to purchase the new product from Apple Inc. Many of Apple's products are brought by both research of the product and by instinct of the consumer. If they want it, they will have it.

Ch.5- Developing a Global Vision

Global Vision- recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets.
Global Marketing- marketing that targets markets throughout the world. As like, Walmart is beneficial and convenient for it's customers. Nearly 260 million customers shopping at a Walmart each week, it’s clear that the ability to get the right items at the right price is a benefit to many of us.