Ch. 11- Developing and Managing Products

Developing new products is extremely important in today's society. Apple Inc. is the most valuable brand in the world for it's designing, manufacturing, and marketing various media devices, personal computers, and a variety of related software which includes iPhone, iPad, and iPod.
When it comes to product management, Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design.
Apple has been releasing new products constantly for the customers to enjoy.

Ch. 8- Segmenting and Targeting Markets

Apple inc. has one of the largest market out their for technology devices. Apple segmentation, targeting and positioning represents the core of its marketing  efforts.
There are four bases for segmenting consumer markets : Geographic, demographic, psycho graphic and behavioral segmentation.
Apple markets and targets people all ages, both genders, and in all developed countries have either an official website, retail store, or only a product line website such as only for iPhone.

Ch.15- Marketing Communications

The main aim behind Apple marketing communications mix is to communicate the marketing message of the brand to the target customer segment through above elements in an integrated manner.

Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Whether it is with their laptops, phones, or music players, Apple has grasped many people.

Ch.10- Product Concepts

Product Concept" is based upon the idea that customers prefer products that have the most quality, performance, and features, and easier to use. Apple's Product Concept is one that's unique and innovating.
Apple Company has always been admired among all ages, various countries, and cultures. Every consumer that has a products from Apple can tell how much it means to them and how "cool" they think their product is. 

Ch.17- Personal Selling and Sales Management

The sale managers personally assist customers purchase and manger sales. Apple's sales representatives are very well trained in both customer service and product information. Apple uses extensively personal selling.  

The steps in the selling process for the iPhone 7: Generating leads, qualifying leads, approaching the customer and probing needs, developing and proposing solutions, handling objections, closing the sale, following up. 

Apple Inc. uses their sales promotions they usually target the ultimate consumers.

Class Participation

I believe I deserve 90% because, I have always come on time. I was never absent. Once I absent because of my sickness. I discuss with professor in every class.

Ch.16- Advertising, Public Relations and Sales Promotion

Advertisement is important for every single company. Apple Inc. has become very famous for it's advertisements since 1980s. Apple advertising help the Apple brand create better public relations and attract more customers. Apple tends to sale the product to everyone including all ages and races. When it comes to sales promotion, apple knows best. Apple uses short-term techniques to persuade their target market and customers to buy their products.