Saturday, May 6, 2017

Ch. 8- Segmenting and Targeting Markets


Apple inc. has one of the largest market out their for technology devices. Apple segmentation, targeting and positioning represents the core of its marketing  efforts.
There are four bases for segmenting consumer markets : Geographic, demographic, psycho graphic and behavioral segmentation.
Apple markets and targets people all ages, both genders, and in all developed countries have either an official website, retail store, or only a product line website such as only for iPhone.

1 comment:

  1. I like the image you used for apple, I am using it for my assignment. Thanks

    ReplyDelete