Ch.10- Product Concepts

Product Concept" is based upon the idea that customers prefer products that have the most quality, performance, and features, and easier to use. Apple's Product Concept is one that's unique and innovating.
Apple Company has always been admired among all ages, various countries, and cultures. Every consumer that has a products from Apple can tell how much it means to them and how "cool" they think their product is. 

Ch.17- Personal Selling and Sales Management

The sale managers personally assist customers purchase and manger sales. Apple's sales representatives are very well trained in both customer service and product information. Apple uses extensively personal selling.  

The steps in the selling process for the iPhone 7: Generating leads, qualifying leads, approaching the customer and probing needs, developing and proposing solutions, handling objections, closing the sale, following up. 

Apple Inc. uses their sales promotions they usually target the ultimate consumers.