Ch. 11- Developing and Managing Products

Developing new products is extremely important in today's society. Apple Inc. is the most valuable brand in the world for it's designing, manufacturing, and marketing various media devices, personal computers, and a variety of related software which includes iPhone, iPad, and iPod.
When it comes to product management, Apple is clearly the “Most Admired,” the “Most Innovative," and the “Master at Design.
Apple has been releasing new products constantly for the customers to enjoy.

Ch. 8- Segmenting and Targeting Markets

Apple inc. has one of the largest market out their for technology devices. Apple segmentation, targeting and positioning represents the core of its marketing  efforts.
There are four bases for segmenting consumer markets : Geographic, demographic, psycho graphic and behavioral segmentation.
Apple markets and targets people all ages, both genders, and in all developed countries have either an official website, retail store, or only a product line website such as only for iPhone.

Ch.15- Marketing Communications

The main aim behind Apple marketing communications mix is to communicate the marketing message of the brand to the target customer segment through above elements in an integrated manner.

Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Whether it is with their laptops, phones, or music players, Apple has grasped many people.